The City of Lawrenceville has named Daniela Esteves as Complex General Manager of the Lawrenceville Arts Center (LAC). Esteves brings more than eight years of experience in the performing arts and event industry.
She most recently served in Artistic Operations at the John F. Kennedy Center for the Performing Arts in Washington, D.C., and previously worked with several arts and entertainment organizations, including Gas South District in Gwinnett County from 2019 to 2021. Her professional background includes programming, patron services, marketing, and event management. Esteves holds a Master of Arts in Arts Management from American University and a Bachelor of Science in Public Relations from the University of Florida.
“I am honored to step into the role of Complex General Manager at the Lawrenceville Arts Center and to return to a community that has been such an important part of my professional journey,” said Daniela Esteves, Complex General Manager. “The opportunity to help shape engaging, meaningful arts experiences for the people of Gwinnett and beyond is both exciting and humbling. I look forward to building on the Center’s strong foundation and contributing to Lawrenceville’s thriving cultural landscape.”
Effective July 1, 2025, the City created a new division within the Department of Community & Economic Development to operate the LAC. Under this structure, several Aurora staff members have transitioned to City roles, and new positions have been added to expand programming, rentals, and communications.
“The Lawrenceville Arts Center is more than a performance venue — it’s a gathering place that fuels our local economy and strengthens community connections,” said Jasmine Jackson, Director of Community & Economic Development. “This transition ensures the Center remains welcoming and vibrant, while expanding opportunities for residents and visitors to experience the arts in Downtown Lawrenceville.”
The City’s leadership views this realignment as a collaborative investment in Lawrenceville’s future. With Aurora continuing as the artistic anchor, the Arts Center is positioned for long-term sustainability, increased programming and partnerships, and wider influence as a leading cultural destination in the metro Atlanta area.
“Daniela’s experience at both the local and national level makes her the right choice to guide the Lawrenceville Arts Center forward, ensuring strong operations and an expanded cultural presence in the region,” said Chuck Warbington, City Manager.
For more information, visit lawrencevillega.org